Agriculture
Horticulture Department Launches Direct‑Sale ‘Farmer’s Market’ Shops for Organic Vegetable Growers in Urban Areas
The horticulture department is establishing dedicated farmer‑run outlets in cities to enable organic vegetable growers to sell directly to consumers, eliminating middlemen’s margins.
The horticulture department has announced the opening of special "Farmer's Market" shops in urban locations, allowing organic vegetable growers to sell their produce directly to consumers. The initiative aims to remove middlemen and ensure that growers receive fair prices for their chemical‑free vegetables.
These dedicated outlets will be set up in city areas where farmers can display and sell their harvest without the involvement of intermediaries. By providing a direct‑to‑consumer channel, the department expects to boost the income of small‑scale growers and promote healthier, pesticide‑free food options for urban shoppers.
The move is part of a broader effort to support sustainable agriculture and strengthen the link between producers and consumers. Officials said the shops will be equipped with basic facilities and will operate under the department's supervision to maintain quality standards.
The department will monitor the performance of the farmer‑run markets and consider expanding the model to additional cities based on demand and farmer participation.
These dedicated outlets will be set up in city areas where farmers can display and sell their harvest without the involvement of intermediaries. By providing a direct‑to‑consumer channel, the department expects to boost the income of small‑scale growers and promote healthier, pesticide‑free food options for urban shoppers.
The move is part of a broader effort to support sustainable agriculture and strengthen the link between producers and consumers. Officials said the shops will be equipped with basic facilities and will operate under the department's supervision to maintain quality standards.
The department will monitor the performance of the farmer‑run markets and consider expanding the model to additional cities based on demand and farmer participation.