Himachal Pradesh bans sale of 'analogue paneer' marketed as real paneer

The state government of Himachal Pradesh issued an order banning the sale and consumption of cheese products that are presented as paneer but are manufactured using non‑dairy ingredients. The directive, reported by The Economic Times, targets products commonly referred to as "analogue paneer" that mimic the appearance and texture of traditional milk‑based paneer. Authorities said the ban is intended to protect consumers from misleading food labeling and potential health risks associated with such substitutes. Enforcement will be carried out by the state food‑safety department, which will monitor markets and retail outlets for compliance. The move reflects growing regulatory scrutiny over processed food items that claim to be authentic dairy products.

The ban applies to all commercial establishments within the state, including supermarkets, local grocery stores and online sellers. Violators may face penalties as prescribed under the state's food‑safety regulations. Officials have urged consumers to verify product labels and purchase paneer from trusted sources.

The decision comes amid broader concerns about food adulteration across India, prompting several states to tighten standards for dairy and related products. Himachal Pradesh aims to ensure that consumers receive genuine paneer made from milk, thereby safeguarding public health and preserving traditional culinary practices.