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National
Helmet Use Earns Riders 1kg Tomatoes in Pattukottai
✍️ The Hindu
🗓 18 Jun 2026, 12:31 PM
👁 2
Pattukottai traffic police offered a kilo of tomatoes as a reward to two-wheeler riders who were seen wearing helmets during the morning rush hour.
In an innovative initiative to encourage road safety, the traffic police in Pattukottai have started rewarding helmet-wearing two-wheeler riders with a kilogram of tomatoes. The initiative took place during the morning peak hours near the local market, a period often characterized by heavy traffic.
This unique approach aims to provide a tangible incentive for riders to adhere to helmet regulations. By offering a common and useful commodity like tomatoes, the police hope to create a positive association with traffic rule compliance. The move has been noted as a pleasant surprise for commuters, potentially fostering better adherence to safety measures on the road.
The program was implemented by the Pattukottai traffic police department as part of their efforts to enhance road safety awareness and reduce accidents involving two-wheelers.
This unique approach aims to provide a tangible incentive for riders to adhere to helmet regulations. By offering a common and useful commodity like tomatoes, the police hope to create a positive association with traffic rule compliance. The move has been noted as a pleasant surprise for commuters, potentially fostering better adherence to safety measures on the road.
The program was implemented by the Pattukottai traffic police department as part of their efforts to enhance road safety awareness and reduce accidents involving two-wheelers.