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Entertainment
Google India Teams Up with Sony for KBC, Introducing Gemini AI Guide
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🗓 10 Jul 2026, 09:47 PM
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Google India has partnered with Sony Pictures Networks India to enhance the popular game show KBC, integrating Google Gemini AI as a guide for contestants.
Google India and Sony Pictures Networks India have announced a collaboration to upgrade the format of the long-running quiz show "Kaun Banega Crorepati" (KBC). The partnership will see the integration of Google Gemini, an advanced AI platform, into the show’s production and contestant experience.
Gemini is expected to act as a virtual guide for participants, offering real‑time assistance and insights during the hot seat rounds. By leveraging natural language processing and data analytics, the AI aims to enhance the engagement level for both contestants and viewers.
Industry analysts suggest that the move could set a new benchmark for tech‑driven entertainment in India, blending traditional game‑show dynamics with cutting‑edge artificial intelligence.
The collaboration underscores Google’s growing presence in India’s media ecosystem and Sony’s commitment to innovating its flagship programming.
Gemini is expected to act as a virtual guide for participants, offering real‑time assistance and insights during the hot seat rounds. By leveraging natural language processing and data analytics, the AI aims to enhance the engagement level for both contestants and viewers.
Industry analysts suggest that the move could set a new benchmark for tech‑driven entertainment in India, blending traditional game‑show dynamics with cutting‑edge artificial intelligence.
The collaboration underscores Google’s growing presence in India’s media ecosystem and Sony’s commitment to innovating its flagship programming.