📷 Image: Wikimedia Commons / Joegoauk Goa
Travel
Goa Prioritizes High-Value Tourists Over Mass Tourism, Says Minister
✍️ Business Standard
🗓 30 Jun 2026, 12:02 AM
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Goa's Tourism Minister Rohan Khaunte stated that the state is focusing on attracting tourists who contribute more value, rather than concentrating on sheer volume.
Goa is strategically shifting its tourism focus from attracting a large number of visitors to prioritizing 'value tourism'. This approach aims to bring in tourists who contribute more significantly to the state's economy.
Tourism Minister Rohan Khaunte articulated this policy direction, emphasizing that the state's objective is to enhance the overall economic benefit derived from tourism.
The emphasis on value tourism suggests a move towards attracting a segment of travelers who may spend more, engage in higher-end activities, or stay longer, thereby generating greater revenue and supporting local businesses more effectively.
Tourism Minister Rohan Khaunte articulated this policy direction, emphasizing that the state's objective is to enhance the overall economic benefit derived from tourism.
The emphasis on value tourism suggests a move towards attracting a segment of travelers who may spend more, engage in higher-end activities, or stay longer, thereby generating greater revenue and supporting local businesses more effectively.