📷 Image: Wikimedia Commons / Fredericknoronha
Entertainment
Goa Launches Initiative to Link Folk Artists, SHGs and Students with Event Industry
✍️ The Times of India
🗓 02 Nov 2026, 08:03 AM
👁 11
Goa has introduced a program to connect folk performers, self‑help groups and students with the event sector, aiming to boost local employment and cultural promotion.
The state government of Goa has rolled out a new scheme that seeks to bridge the gap between local folk artistes, self‑help groups (SHGs) and students and the event industry.
The initiative will provide training, mentorship and networking opportunities to help participants secure gigs at weddings, corporate functions and cultural festivals.
Officials say the program is designed to preserve Goa’s rich folk heritage while creating sustainable income streams for artists and community groups.
Early feedback from participants indicates a growing interest in the program, with several SHGs already signing up for workshops on stage management and marketing.
The scheme is part of Goa’s broader effort to diversify the tourism economy and promote inclusive growth across the state.
The initiative will provide training, mentorship and networking opportunities to help participants secure gigs at weddings, corporate functions and cultural festivals.
Officials say the program is designed to preserve Goa’s rich folk heritage while creating sustainable income streams for artists and community groups.
Early feedback from participants indicates a growing interest in the program, with several SHGs already signing up for workshops on stage management and marketing.
The scheme is part of Goa’s broader effort to diversify the tourism economy and promote inclusive growth across the state.