From 10 Daily Orders to Rs 15 Crore: Thekua Business Booms

The entrepreneur started her thekua operation by fulfilling just ten orders each day, a modest beginning that soon attracted a loyal customer base. Over time, consistent quality and word‑of‑mouth promotion helped her expand distribution beyond the local market. Today, the business reports an annual turnover of roughly Rs 15 crore, marking a dramatic rise from its humble origins. This growth underscores the potential of traditional Indian sweets to generate sizable revenue when paired with disciplined scaling and modern marketing. Industry observers note that such success stories highlight the viability of small‑scale food enterprises in India's evolving consumer landscape.