Forbes India Explores How the Definition of a Celebrity Is Evolving

Forbes India published a feature titled “The many shades of celebs: How the definition of a celebrity is changing,” surveying the shifting landscape of fame in the country. The article notes that celebrity status is no longer confined to film stars, cricketers or political leaders; social‑media creators, entrepreneurs, activists and other public personalities are increasingly recognised as celebrities. Data on follower counts, brand endorsements and media coverage are cited to illustrate how digital platforms have broadened pathways to public visibility. Analysts quoted in the piece suggest that this diversification is reshaping advertising strategies and audience expectations, as brands seek to partner with a wider array of influential figures. Forbes India concludes that the evolving definition reflects broader cultural and economic changes, signalling a more inclusive understanding of celebrity status in India.