📷 Image: Wikimedia Commons / AshishSinghPatil
Entertainment
FDA’s action on tobacco ads featuring SRK, Ajay Devgn, Tiger Shroff defended by Tukaram Mundhe
✍️ Storyboard18
🗓 11 Oct 2026, 04:16 PM
👁 8
Tukaram Mundhe, a senior FDA official, said the agency’s move against Shah Rukh Khan, Ajay Devgn and Tiger Shroff for tobacco advertisements was justified.
The Food and Drug Administration (FDA) has taken action against three leading Bollywood actors – Shah Rukh Khan, Ajay Devgn and Tiger Shroff – for appearing in advertisements that promote tobacco products. The agency’s notice alleges that the ads violate existing regulations that prohibit the endorsement of tobacco by public figures.
Senior FDA official Tukaram Mundhe publicly defended the decision, stating that the agency must uphold public‑health standards and prevent the glamorisation of tobacco use. He emphasized that the celebrities’ influence makes it essential to enforce the rules uniformly, irrespective of their stature.
Mundhe’s remarks come amid growing scrutiny of celebrity endorsements in India, with health advocates urging stricter enforcement to curb tobacco consumption. The FDA has indicated that it will continue monitoring such advertisements and may pursue further action if violations persist.
Senior FDA official Tukaram Mundhe publicly defended the decision, stating that the agency must uphold public‑health standards and prevent the glamorisation of tobacco use. He emphasized that the celebrities’ influence makes it essential to enforce the rules uniformly, irrespective of their stature.
Mundhe’s remarks come amid growing scrutiny of celebrity endorsements in India, with health advocates urging stricter enforcement to curb tobacco consumption. The FDA has indicated that it will continue monitoring such advertisements and may pursue further action if violations persist.