📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Excel Entertainment’s Ritesh Sidhwani on Don’s Trend‑Free Vision
✍️ Bollywood Hungama
🗓 05 Oct 2026, 02:47 PM
👁 14
Ritesh Sidhwani, co‑founder of Excel Entertainment, explained that the company’s guiding principle is to avoid following trends, a philosophy he applied while producing the action thriller Don.
Ritesh Sidhwani, the co‑founder of Excel Entertainment, recently highlighted the firm’s core philosophy during an interview with Bollywood Hungama. The company has built a reputation for taking bold creative risks rather than chasing fleeting market trends.
Sidhwani said, “Our approach is to never follow trends and that’s what we kept in mind while making Don too.” He emphasized that this mindset has guided the studio’s project choices and storytelling style.
The 2006 action thriller Don, starring Shah Rukh Khan, became a commercial success and is often cited as a prime example of Excel Entertainment’s trend‑averse strategy. The film’s fresh narrative and high‑energy production set it apart from contemporaries.
Looking ahead, Sidhwani hinted that the studio will continue to prioritize originality over formulaic approaches, aiming to deliver films that resonate with audiences on a deeper level.
Sidhwani said, “Our approach is to never follow trends and that’s what we kept in mind while making Don too.” He emphasized that this mindset has guided the studio’s project choices and storytelling style.
The 2006 action thriller Don, starring Shah Rukh Khan, became a commercial success and is often cited as a prime example of Excel Entertainment’s trend‑averse strategy. The film’s fresh narrative and high‑energy production set it apart from contemporaries.
Looking ahead, Sidhwani hinted that the studio will continue to prioritize originality over formulaic approaches, aiming to deliver films that resonate with audiences on a deeper level.