📷 Image: Wikimedia Commons / Oloriboyeajayi
Business
ET SME Summit Highlights Key Strategies for MSME Brand Building
✍️ The Economic Times
🗓 31 Jul 2026, 01:04 PM
👁 5
The Economic Times SME Summit focused on how micro, small and medium enterprises can strengthen their brand influence in India’s growing economy.
The Economic Times SME Summit, held recently, brought together MSME owners, industry experts and policymakers to discuss the growing importance of brand influence in India’s economy.
Panel discussions and workshops highlighted the role of digital platforms, customer engagement and storytelling in building a strong brand identity for small businesses.
Participants emphasized that a clear brand strategy can help MSMEs differentiate themselves, attract new customers and secure better market positioning.
The summit also underscored the need for continuous learning and adaptation, encouraging enterprises to stay updated with evolving consumer preferences and technological trends.
Overall, the event served as a platform for sharing best practices and fostering collaboration among the MSME community to boost brand influence across the country.
Panel discussions and workshops highlighted the role of digital platforms, customer engagement and storytelling in building a strong brand identity for small businesses.
Participants emphasized that a clear brand strategy can help MSMEs differentiate themselves, attract new customers and secure better market positioning.
The summit also underscored the need for continuous learning and adaptation, encouraging enterprises to stay updated with evolving consumer preferences and technological trends.
Overall, the event served as a platform for sharing best practices and fostering collaboration among the MSME community to boost brand influence across the country.