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Entertainment
Emmys to Shift to Amazon Prime Video Starting 2027
✍️ TechCrunch
🗓 07 Oct 2026, 04:17 AM
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The Television Academy announced that the Emmy Awards will be streamed exclusively on Amazon’s Prime Video platform from 2027, ending their long‑standing broadcast TV partnership.
The Television Academy confirmed that, beginning in 2027, the Emmy Awards will move from traditional broadcast networks to Amazon’s streaming service Prime Video. The decision marks the end of a decades‑long relationship with over‑the‑air television for the industry’s premier honors ceremony.
The shift follows a broader industry trend where major live events are increasingly being offered on digital platforms to meet changing viewer habits. In recent years, streaming services have secured rights to sports, award shows and concerts, aiming to capture audiences that prefer on‑demand access.
By partnering with Prime Video, the Academy expects the Emmys to reach a global audience more efficiently and to tap into Amazon’s extensive subscriber base. The move also signals a potential new revenue model, as streaming platforms typically rely on subscription fees rather than traditional advertising.
While specific details about production and pricing have not been disclosed, the Academy indicated that the transition reflects the evolving landscape of television consumption and the need to stay relevant in a digital‑first world.
The shift follows a broader industry trend where major live events are increasingly being offered on digital platforms to meet changing viewer habits. In recent years, streaming services have secured rights to sports, award shows and concerts, aiming to capture audiences that prefer on‑demand access.
By partnering with Prime Video, the Academy expects the Emmys to reach a global audience more efficiently and to tap into Amazon’s extensive subscriber base. The move also signals a potential new revenue model, as streaming platforms typically rely on subscription fees rather than traditional advertising.
While specific details about production and pricing have not been disclosed, the Academy indicated that the transition reflects the evolving landscape of television consumption and the need to stay relevant in a digital‑first world.