Eco-friendly idols see surge in demand in East Delhi markets

East Delhi’s bustling market lanes are witnessing a growing appetite for eco‑friendly idols, according to several shop owners. Vendors say shoppers are increasingly opting for statues made from biodegradable or recycled materials, citing environmental concerns and festive traditions that favor greener alternatives. The shift has translated into higher turnover for stalls that stock such items, with some reporting a double‑digit percentage rise in sales over recent weeks. Market analysts note that this trend aligns with broader national campaigns promoting sustainable consumption during festivals. While the demand surge is evident, sellers caution that supply chains must adapt to meet the rising expectations for quality and affordability.