📷 Image: Wikimedia Commons / User:AndrewKepert
Entertainment
Double Bull Returns to Market with Bollywood‑Backed Relaunch
✍️ mid-day.com
🗓 18 Aug 2026, 05:48 AM
👁 20
The 1990s‑era snack brand Double Bull has re‑entered the Indian market, launching a fresh campaign featuring Bollywood stars to revive its nostalgic appeal.
The iconic snack brand Double Bull, once a staple on Indian snack shelves in the 1990s, has made a comeback after a decade-long hiatus. The relaunch, announced by the brand’s parent company, aims to tap into the growing nostalgia market.
A key element of the new campaign is the involvement of Bollywood actors, who appear in a series of television and digital commercials. The star‑powered ads emphasize the brand’s original flavours while positioning it as a modern, family‑friendly snack.
Distribution will be rolled out across major retail chains and online platforms, with a focus on urban and semi‑urban centres. The company has also announced a limited‑edition packaging design that nods to the brand’s original 1990s aesthetic.
Industry analysts say the strategy could help Double Bull regain market share among consumers who grew up with the brand, while attracting a new generation of snack‑lovers.
A key element of the new campaign is the involvement of Bollywood actors, who appear in a series of television and digital commercials. The star‑powered ads emphasize the brand’s original flavours while positioning it as a modern, family‑friendly snack.
Distribution will be rolled out across major retail chains and online platforms, with a focus on urban and semi‑urban centres. The company has also announced a limited‑edition packaging design that nods to the brand’s original 1990s aesthetic.
Industry analysts say the strategy could help Double Bull regain market share among consumers who grew up with the brand, while attracting a new generation of snack‑lovers.