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Business
Decathlon India's Wholesale Segment Expands 20‑Fold, Boosts Revenue by 10%
✍️ Business Standard
🗓 11 Sep 2026, 06:33 PM
👁 29
Decathlon India’s wholesale division has surged twenty times its previous size, contributing an additional 10% to the company’s overall revenue, according to Business Standard.
Decathlon India, the Indian arm of the French sports‑goods giant, reported a dramatic expansion in its wholesale operations. The segment, which supplies sporting equipment to independent retailers and institutional buyers, has grown twentyfold over the reporting period.
The surge translated into a 10% uplift in the company's consolidated revenue for the latest fiscal year. Management attributes the growth to an aggressive channel‑partner strategy, an expanded product range and rising demand for affordable sports gear across the country.
Industry analysts say the wholesale boost helps Decathlon diversify beyond its own stores, reducing reliance on direct retail while tapping into India's fragmented market. The firm plans to further strengthen its distribution network by adding more regional hubs.
The Indian sports‑goods market is projected to exceed $10 billion by 2027, offering ample scope for players like Decathlon to deepen their wholesale footprint.
The surge translated into a 10% uplift in the company's consolidated revenue for the latest fiscal year. Management attributes the growth to an aggressive channel‑partner strategy, an expanded product range and rising demand for affordable sports gear across the country.
Industry analysts say the wholesale boost helps Decathlon diversify beyond its own stores, reducing reliance on direct retail while tapping into India's fragmented market. The firm plans to further strengthen its distribution network by adding more regional hubs.
The Indian sports‑goods market is projected to exceed $10 billion by 2027, offering ample scope for players like Decathlon to deepen their wholesale footprint.