📷 Image: Wikimedia Commons / Dani Charles, Silverscreen Media Inc. (https://sil
Entertainment
Bombay HC bars AI platforms from using Samantha Ruth Prabhu’s name, image, voice
✍️ Bollywood Hungama
🗓 04 Oct 2026, 03:18 AM
👁 15
The Bombay High Court ruled that AI services cannot use actress Samantha Ruth Prabhu’s name, likeness or voice without permission, marking a landmark decision on celebrity rights in the digital age.
The Bombay High Court delivered a decisive verdict in a petition filed by actress Samantha Ruth Prabhu, prohibiting any artificial‑intelligence platform from employing her name, image or voice without explicit consent. The court’s order specifically bars the unauthorised generation of synthetic content that mimics the star’s likeness, a move that underscores the growing legal scrutiny over AI‑driven deep‑fakes.
The judgment came after the actress raised concerns that several AI‑based applications were creating and distributing content that used her identity for commercial gain, potentially misleading fans and violating her personal and intellectual property rights. The bench directed all AI service providers to cease such usage immediately and to remove existing infringing material from their platforms.
Legal experts note that the ruling sets a precedent for other public figures seeking protection against unauthorized AI replication, signalling that Indian courts are prepared to extend traditional personality rights into the digital realm. The order also calls for stricter compliance mechanisms, urging technology firms to seek clear permissions before deploying celebrity‑related AI models.
While the decision is limited to Samantha Ruth Prabhu’s case, it may influence broader regulatory discussions on AI ethics and the need for a statutory framework governing the use of personal data and biometric identifiers in automated systems.
The judgment came after the actress raised concerns that several AI‑based applications were creating and distributing content that used her identity for commercial gain, potentially misleading fans and violating her personal and intellectual property rights. The bench directed all AI service providers to cease such usage immediately and to remove existing infringing material from their platforms.
Legal experts note that the ruling sets a precedent for other public figures seeking protection against unauthorized AI replication, signalling that Indian courts are prepared to extend traditional personality rights into the digital realm. The order also calls for stricter compliance mechanisms, urging technology firms to seek clear permissions before deploying celebrity‑related AI models.
While the decision is limited to Samantha Ruth Prabhu’s case, it may influence broader regulatory discussions on AI ethics and the need for a statutory framework governing the use of personal data and biometric identifiers in automated systems.