📷 Image: Wikimedia Commons / Bombay Talkies
Entertainment
Bollywood’s ‘Toxic’ Slumps to Rs 30 crore, Digital Rights Remain Unsold
✍️ Bollywood Hungama
🗓 07 Sep 2026, 04:39 AM
👁 2
The film ‘Toxic’, projected to earn around Rs 200 crore, collected only Rs 30 crore at the box office and has yet to secure a digital streaming deal.
The Bollywood production ‘Toxic’ entered theatres with a projected revenue of roughly Rs 200 crore, a figure that reflected high expectations from its star‑studded cast and extensive marketing. However, box‑office reports show that the film managed to generate just Rs 30 crore, a stark shortfall against its budgeted target.
Industry analysts describe the theatrical run as disastrous, noting low footfall and poor occupancy across major multiplexes. The underperformance has put pressure on the producers, who now face a significant gap between anticipated and actual earnings.
Compounding the setback, no over‑the‑top (OTT) platform has yet purchased the digital streaming rights for ‘Toxic’. The absence of a streaming deal suggests that broadcasters are cautious about the film’s commercial viability, leaving the producers without an additional revenue stream that is typically secured shortly after theatrical release.
The situation underscores the volatility of the Indian film market, where even high‑budget projects can falter if audience reception does not align with expectations. Stakeholders are watching closely to see whether a digital partner will eventually step in, or if the film will remain without an online home.
Industry analysts describe the theatrical run as disastrous, noting low footfall and poor occupancy across major multiplexes. The underperformance has put pressure on the producers, who now face a significant gap between anticipated and actual earnings.
Compounding the setback, no over‑the‑top (OTT) platform has yet purchased the digital streaming rights for ‘Toxic’. The absence of a streaming deal suggests that broadcasters are cautious about the film’s commercial viability, leaving the producers without an additional revenue stream that is typically secured shortly after theatrical release.
The situation underscores the volatility of the Indian film market, where even high‑budget projects can falter if audience reception does not align with expectations. Stakeholders are watching closely to see whether a digital partner will eventually step in, or if the film will remain without an online home.