📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Bollywood Urged to Tap Growing Passion in Jammu & Kashmir to Reignite Film Ties
✍️ dailyexcelsior.com
🗓 08 Sep 2026, 05:18 PM
👁 4
Bollywood director Sriram Raghavan has called on the industry to harness the rising enthusiasm for cinema in Jammu & Kashmir, urging a revival of film production ties with the region.
Sriram Raghavan, a noted filmmaker, highlighted the growing interest in cinema among audiences in Jammu & Kashmir during a recent interview with Daily Excelsior. He emphasized that this enthusiasm presents a unique opportunity for Bollywood to re-establish its presence in the region.
Raghavan pointed out that the state’s scenic locations and diverse cultural backdrop have long attracted filmmakers, yet recent political and security concerns have dampened production activity. He believes that a renewed focus on local talent and stories could revive the industry’s ties with the area.
The director called on producers, distributors and government bodies to collaborate in creating a conducive environment for film shoots. He suggested incentives such as tax breaks and streamlined permits to encourage investment.
Industry insiders say that a resurgence of film production in Jammu & Kashmir could boost local economies, create jobs and promote cultural exchange. Raghavan’s remarks have sparked discussions among stakeholders about how best to capitalize on the region’s cinematic potential.
Raghavan pointed out that the state’s scenic locations and diverse cultural backdrop have long attracted filmmakers, yet recent political and security concerns have dampened production activity. He believes that a renewed focus on local talent and stories could revive the industry’s ties with the area.
The director called on producers, distributors and government bodies to collaborate in creating a conducive environment for film shoots. He suggested incentives such as tax breaks and streamlined permits to encourage investment.
Industry insiders say that a resurgence of film production in Jammu & Kashmir could boost local economies, create jobs and promote cultural exchange. Raghavan’s remarks have sparked discussions among stakeholders about how best to capitalize on the region’s cinematic potential.