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Politics
BJP Launches Nationwide ‘Vande’ Campaign, Citing Gandhi, Blames Congress for Misusing National Symbols
✍️ TOI India
🗓 23 Aug 2026, 07:40 AM
👁 4
The BJP announced a country‑wide ‘Vande’ campaign, invoking Mahatma Gandhi’s legacy while accusing the Congress party of communalising India’s national symbols.
The Bharatiya Janata Party unveiled a nationwide "Vande" campaign, presenting it as a movement to reinforce national unity and pride by drawing on Mahatma Gandhi's ideals. Senior party officials said the initiative will showcase India's cultural heritage and encourage citizens to respect the country's symbols.
According to the party, the campaign will roll out a series of rallies, cultural programmes and a coordinated social‑media push across all states, aiming to counter what it describes as attempts to politicise the tricolour, the national anthem and other emblematic icons.
BJP leaders directly accused the Indian National Congress of communalising these national symbols, alleging that the opposition's rhetoric seeks to create communal fault lines and undermine the spirit of unity.
The launch event, held in New Delhi, featured speeches from senior BJP figures who pledged to sustain the campaign over the coming weeks, emphasizing that the movement is intended to resonate with citizens from every region.
Political analysts note that the timing of the Vande campaign, announced ahead of the next general elections, underscores the party's strategy to consolidate a nationalist narrative and mobilise its base around symbolic patriotism.
According to the party, the campaign will roll out a series of rallies, cultural programmes and a coordinated social‑media push across all states, aiming to counter what it describes as attempts to politicise the tricolour, the national anthem and other emblematic icons.
BJP leaders directly accused the Indian National Congress of communalising these national symbols, alleging that the opposition's rhetoric seeks to create communal fault lines and undermine the spirit of unity.
The launch event, held in New Delhi, featured speeches from senior BJP figures who pledged to sustain the campaign over the coming weeks, emphasizing that the movement is intended to resonate with citizens from every region.
Political analysts note that the timing of the Vande campaign, announced ahead of the next general elections, underscores the party's strategy to consolidate a nationalist narrative and mobilise its base around symbolic patriotism.