📷 Image: Wikimedia Commons / Raksha Gorate
Politics
BJP Faces Backlash Over Diwali Celebrity Campaign in Mumbai
✍️ News18 Marathi
🗓 03 Nov 2026, 04:36 AM
👁 13
The Bharatiya Janata Party's Diwali campaign featuring popular celebrities in Mumbai has sparked controversy, with critics alleging it misuses public sentiment for political gain.
The Bharatiya Janata Party (BJP) launched a Diwali campaign in Mumbai that showcased several well-known celebrities to promote the party’s values and social initiatives.
The campaign, aimed at celebrating the festival of lights, was met with criticism from opposition leaders and civil society groups who argued that it used the festive mood for political advantage.
In response, a BJP spokesperson said the initiative was intended to inspire community participation and highlight the party’s commitment to welfare programmes.
The controversy has prompted calls for a review of political advertising guidelines during festivals and increased scrutiny of campaign practices in the city.
The campaign, aimed at celebrating the festival of lights, was met with criticism from opposition leaders and civil society groups who argued that it used the festive mood for political advantage.
In response, a BJP spokesperson said the initiative was intended to inspire community participation and highlight the party’s commitment to welfare programmes.
The controversy has prompted calls for a review of political advertising guidelines during festivals and increased scrutiny of campaign practices in the city.