📷 Image: Wikimedia Commons / Biswarup Ganguly
Business
Bihar's Thekua Turns Rs 15 Cr Brand
✍️ India Today
🗓 26 Jul 2026, 01:37 PM
👁 5
A mom-son duo from Bihar has successfully turned the traditional thekua into a Rs 15 crore brand. The duo's achievement is a testament to the power of entrepreneurship and traditional Indian sweets.
In a remarkable achievement, a mom-son duo from Bihar has turned the traditional thekua into a Rs 15 crore brand. Thekua, a popular sweet dish from Bihar, has been a staple in the state's cuisine for centuries. The duo's success story is an inspiration to many, showcasing the potential of traditional Indian sweets in the modern market. With their innovative approach and dedication, they have been able to take thekua to a whole new level, making it a household name across the country.