📷 Image: Wikimedia Commons / Prime Minister's Office
Sarkari Yojana
Bihar taps influencers, offers up to ₹1 lakh for videos on government schemes
✍️ India Today
🗓 21 Aug 2026, 12:35 AM
👁 5
The Bihar government announced a new initiative to pay social media influencers up to ₹1 lakh for creating short videos that explain state welfare schemes.
Patna, Aug 20 — The Bihar state administration has launched a scheme that invites digital content creators to produce short videos highlighting government welfare programmes. Under the offer, influencers with a substantial online following can earn up to ₹1 lakh per campaign, depending on reach and engagement metrics.
The initiative aims to bridge the information gap in rural and urban pockets by leveraging the popularity of platforms such as Instagram, YouTube and TikTok. Officials say that clear, bite‑size explanations can improve public awareness and enrollment in schemes ranging from health insurance to agricultural subsidies.
Interested creators are required to register on a dedicated portal, submit a brief proposal, and adhere to content guidelines that prohibit political messaging or misinformation. Payments will be processed after the video is vetted and performance data is verified.
The move reflects a broader trend among Indian states to harness social media for public‑service communication, and it comes as Bihar seeks to boost scheme uptake ahead of the upcoming fiscal year.
The initiative aims to bridge the information gap in rural and urban pockets by leveraging the popularity of platforms such as Instagram, YouTube and TikTok. Officials say that clear, bite‑size explanations can improve public awareness and enrollment in schemes ranging from health insurance to agricultural subsidies.
Interested creators are required to register on a dedicated portal, submit a brief proposal, and adhere to content guidelines that prohibit political messaging or misinformation. Payments will be processed after the video is vetted and performance data is verified.
The move reflects a broader trend among Indian states to harness social media for public‑service communication, and it comes as Bihar seeks to boost scheme uptake ahead of the upcoming fiscal year.