📷 Image: Wikimedia Commons / Sukhjiwan Singh
Business
Bhatia Mobile, the Rs 500 Crore Retail Chain, Returns to Its Rohtak Roots
✍️ Business Standard
🗓 27 Oct 2026, 06:19 AM
👁 20
Bhatia Mobile, now valued at about Rs 500 crore, has opened a new outlet in Rohtak, revisiting the city where its founder began his business journey.
Bhatia Mobile, which has grown from a modest juice centre in Surat to a mobile retail chain valued at roughly Rs 500 crore, announced the launch of a new outlet in Rohtak, Haryana. The move marks a symbolic return to the city where the company's founder first started his entrepreneurial venture.
The Rohtak store, situated in a prime commercial area, offers the chain's full range of smartphones, accessories and after‑sales services. Company officials said the location will serve both existing customers from the region and new buyers attracted by the brand's nationwide reputation.
Industry analysts note that Bhatia Mobile's expansion into its founder's hometown underscores a broader trend of Indian retail chains leveraging regional loyalty while scaling up operations. The Rs 500 crore valuation reflects the firm’s aggressive growth strategy and its focus on affordable yet high‑quality mobile solutions.
The opening ceremony was attended by local dignitaries and senior executives of the firm, who highlighted the company's commitment to creating jobs in Haryana and strengthening its supply chain across North India.
The Rohtak store, situated in a prime commercial area, offers the chain's full range of smartphones, accessories and after‑sales services. Company officials said the location will serve both existing customers from the region and new buyers attracted by the brand's nationwide reputation.
Industry analysts note that Bhatia Mobile's expansion into its founder's hometown underscores a broader trend of Indian retail chains leveraging regional loyalty while scaling up operations. The Rs 500 crore valuation reflects the firm’s aggressive growth strategy and its focus on affordable yet high‑quality mobile solutions.
The opening ceremony was attended by local dignitaries and senior executives of the firm, who highlighted the company's commitment to creating jobs in Haryana and strengthening its supply chain across North India.