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Sports
BCCI Sets Reserve Price of ₹4.85 Crore per Match for New Title Sponsor
✍️ Bhaskar English
🗓 28 Aug 2026, 08:39 AM
👁 2
The Board of Control for Cricket in India has announced a reserve price of ₹4.85 crore per match as it begins talks with potential title sponsors.
The Board of Control for Cricket in India (BCCI) has opened negotiations with interested companies to secure a new title sponsor for its premier cricket events. A reserve price of ₹4.85 crore per match has been fixed, representing the minimum amount a sponsor must commit to obtain naming rights.
Sources close to the talks say several corporations from the FMCG, banking and telecom sectors have expressed preliminary interest, though no formal offers have been disclosed yet. The reserve price is intended to reflect the commercial value of BCCI's extensive viewership and the brand exposure associated with Indian cricket.
BCCI officials expect the sponsorship discussions to be wrapped up before the start of the upcoming domestic season, aiming to lock in revenue that can support grassroots development and infrastructure projects. The board has indicated that the final deal will be announced publicly once agreements are signed.
If successful, the new title partnership could set a benchmark for future sports sponsorships in India, reinforcing cricket's status as a lucrative platform for brands seeking nationwide reach.
Sources close to the talks say several corporations from the FMCG, banking and telecom sectors have expressed preliminary interest, though no formal offers have been disclosed yet. The reserve price is intended to reflect the commercial value of BCCI's extensive viewership and the brand exposure associated with Indian cricket.
BCCI officials expect the sponsorship discussions to be wrapped up before the start of the upcoming domestic season, aiming to lock in revenue that can support grassroots development and infrastructure projects. The board has indicated that the final deal will be announced publicly once agreements are signed.
If successful, the new title partnership could set a benchmark for future sports sponsorships in India, reinforcing cricket's status as a lucrative platform for brands seeking nationwide reach.