BARC Suspended Amid Parliamentary Scrutiny Over TV Ratings Policy

The Broadcast Audience Research Council (BARC), which provides viewership ratings for television channels, was suspended after a parliamentary committee raised concerns about its methodology and data integrity. The committee’s inquiry focused on allegations that BARC’s ratings were manipulated to favor certain broadcasters, potentially distorting advertising revenue allocations.

During the session, lawmakers questioned the transparency of BARC’s data collection processes and demanded reforms to ensure unbiased measurement of audience metrics. The suspension is intended to allow an independent review before the council can resume operations.

Industry stakeholders, including major broadcasters and advertisers, have expressed uncertainty over the impact of the suspension on advertising budgets and program scheduling. The government has pledged to expedite the investigation and restore confidence in the ratings system.

The move follows a broader push by the parliament to regulate the media industry, with several bills proposed to enhance accountability and protect viewers from misleading content.

BARC’s suspension marks a significant step in the ongoing debate over media transparency, as the council’s future role remains under scrutiny.