📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Atharvaa's Rom-Com 'Idhayam Murali' Opens to Tepid Box Office Numbers
✍️ Goodreturns
🗓 11 Jul 2026, 07:32 AM
👁 5
The Tamil romantic comedy starring Atharvaa, Idhayam Murali, has seen a modest opening at the box office, according to Goodreturns.
The Tamil romantic comedy Idhayam Murali, featuring actor Atharvaa in the lead role, has posted a tepid opening at the box office.
Goodreturns reports that the film's first‑week earnings fell short of the expectations set by its promotional campaign.
While critics have praised Atharvaa's performance and the film's light‑hearted storyline, audience turnout has been modest.
Industry analysts suggest that the film may struggle to recover its investment without a stronger second‑week surge.
The production house remains hopeful that word‑of‑mouth and positive reviews could boost the film's performance in the coming weeks.
Goodreturns reports that the film's first‑week earnings fell short of the expectations set by its promotional campaign.
While critics have praised Atharvaa's performance and the film's light‑hearted storyline, audience turnout has been modest.
Industry analysts suggest that the film may struggle to recover its investment without a stronger second‑week surge.
The production house remains hopeful that word‑of‑mouth and positive reviews could boost the film's performance in the coming weeks.