📷 Image: Wikimedia Commons / Muiz Murad
Entertainment
Astro Malaysia launches ‘Ondrinainthu Kondaduvom’ Deepavali campaign with festive premieres
✍️ Astro Malaysia Holdings
🗓 24 Oct 2026, 07:34 AM
👁 10
Astro Malaysia Holdings has unveiled its Deepavali campaign ‘Ondrinainthu Kondaduvom’, highlighting togetherness and introducing new festive premieres across its platforms.
Astro Malaysia Holdings announced the rollout of its Deepavali campaign titled ‘Ondrinainthu Kondaduvom’, which translates to ‘Let’s Celebrate Together’. The initiative aims to reinforce the spirit of togetherness among viewers during the festive season.
The campaign features a slate of new festive premieres slated for release on Astro’s entertainment channels, catering to the Indian diaspora and regional audiences who celebrate Deepavali.
By aligning its programming with cultural festivities, Astro seeks to strengthen audience engagement and showcase its commitment to diverse, culturally resonant content.
Industry observers note that such thematic campaigns are increasingly common among broadcasters seeking to capture holiday viewership peaks.
Astro’s promotional activities will run throughout the Deepavali period, with cross‑platform marketing to maximize reach across television and digital services.
The campaign features a slate of new festive premieres slated for release on Astro’s entertainment channels, catering to the Indian diaspora and regional audiences who celebrate Deepavali.
By aligning its programming with cultural festivities, Astro seeks to strengthen audience engagement and showcase its commitment to diverse, culturally resonant content.
Industry observers note that such thematic campaigns are increasingly common among broadcasters seeking to capture holiday viewership peaks.
Astro’s promotional activities will run throughout the Deepavali period, with cross‑platform marketing to maximize reach across television and digital services.