📷 Image: Wikimedia Commons / Vyacheslav Argenberg
Business
Assam’s Pu’er Tea Reaches Rs 12,000/kg at Guwahati Auction
✍️ The Economic Times
🗓 26 Sep 2026, 02:01 PM
👁 13
Assam's Pu’er tea commanded a record price of ₹12,000 per kilogram during the latest tea auction in Guwahati, reflecting growing demand for premium teas.
The latest tea auction held in Guwahati saw Assam’s Pu’er tea fetch an impressive ₹12,000 per kilogram, setting a new benchmark for the premium segment. Pu’er, known for its unique fermentation process, is highly sought after by tea connoisseurs and investors alike. The high price underscores the growing interest in specialty teas from the northeastern state. Traders from across the country attended the auction, bidding on the finest Pu’er batches sourced from Assam’s renowned plantations. The result highlights the region’s potential to command premium prices in the global tea market.