Assam pottery family seeks sustainable future for traditional craft

A family of potters in Assam, whose craft has been handed down through generations, is actively looking for ways to adapt their traditional techniques to contemporary market conditions. The artisans are experimenting with design variations and exploring collaborations with designers to broaden their customer base. They also aim to tap into government schemes that support artisans, hoping to secure financial assistance and training. While preserving the cultural essence of their work, the family acknowledges the need for modernization to sustain livelihoods. The effort reflects a broader trend among rural craftspeople seeking relevance in a rapidly changing economy.