📷 Image: Wikimedia Commons / Apple Inc.
Business
Apple TV+ Surges as Netflix and Prime Video Dominate Q2 2026 Indian SVOD Market
✍️ Kerala TV
🗓 23 Jul 2026, 04:18 PM
👁 6
In Q2 2026, Netflix and Amazon Prime Video retained the top spots in India’s subscription‑video‑on‑demand market, while Apple TV+ experienced a sharp rise in market share.
In the second quarter of 2026, India’s subscription‑video‑on‑demand (SVOD) market saw Netflix and Amazon Prime Video maintaining their positions as the leading platforms. Both services continued to attract the largest share of viewers, consolidating their dominance in the competitive streaming landscape.
Apple TV+ marked a significant uptick in its market presence during the same period. Analysts noted a sharp increase in subscriptions and viewership, positioning the platform as a rising contender among the top SVOD services.
The data, released by Kerala TV, highlights a growing trend of diversified content consumption in India, with consumers increasingly exploring multiple streaming options beyond the traditional leaders.
Apple TV+ marked a significant uptick in its market presence during the same period. Analysts noted a sharp increase in subscriptions and viewership, positioning the platform as a rising contender among the top SVOD services.
The data, released by Kerala TV, highlights a growing trend of diversified content consumption in India, with consumers increasingly exploring multiple streaming options beyond the traditional leaders.