📷 Image: Wikimedia Commons / Pangkakit at Japanese Wikipedia
Technology
Apple launches Diwali short film shot on iPhone 18 Pro, partners with Raw Mango
✍️ The Economic Times
🗓 08 Nov 2026, 03:02 AM
👁 19
Apple has unveiled a Diwali-themed short film created in partnership with Indian fashion label Raw Mango, entirely filmed using the newly launched iPhone 18 Pro.
Apple announced the release of a Diwali short film, shot exclusively on its latest iPhone 18 Pro. The film is part of the company's festive marketing push in India and showcases the camera capabilities of the new device.
The production was carried out in collaboration with Raw Mango, a prominent Indian apparel label known for its contemporary designs. Raw Mango contributed styling and wardrobe, integrating its signature aesthetic with the visual storytelling.
According to Apple, the film demonstrates the iPhone 18 Pro’s advanced sensor, computational photography, and low‑light performance, which are critical for capturing vibrant Diwali celebrations. The brand plans to circulate the video across digital platforms and retail stores ahead of the festival.
The initiative reflects Apple’s broader strategy to localise content for the Indian market, leveraging partnerships with homegrown brands to resonate with consumers during major cultural events.
The production was carried out in collaboration with Raw Mango, a prominent Indian apparel label known for its contemporary designs. Raw Mango contributed styling and wardrobe, integrating its signature aesthetic with the visual storytelling.
According to Apple, the film demonstrates the iPhone 18 Pro’s advanced sensor, computational photography, and low‑light performance, which are critical for capturing vibrant Diwali celebrations. The brand plans to circulate the video across digital platforms and retail stores ahead of the festival.
The initiative reflects Apple’s broader strategy to localise content for the Indian market, leveraging partnerships with homegrown brands to resonate with consumers during major cultural events.