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Business
Amul raises milk prices by Rs 2‑4 per litre nationwide from Thursday
✍️ Business Today
🗓 12 Nov 2026, 01:01 AM
👁 8
From Thursday, Amul will increase the retail price of its milk by Rs 2‑4 per litre across India, marking its first price hike this year.
Amul, the country’s largest dairy cooperative, announced that effective Thursday it will raise the retail price of its milk by between Rs 2 and Rs 4 per litre. The increase applies to all standard milk variants sold under the Amul brand throughout India.
The price adjustment will be reflected in the next day’s billing for consumers purchasing milk from Amul’s extensive network of distributors, retail outlets and online platforms. While the exact timing of the change may vary by region, the company has confirmed that the new rates will be uniform nationwide.
Industry analysts note that a price rise of this magnitude can affect household budgets, especially in rural and low‑income urban areas where Amul milk is a staple. The move comes after a period of stable pricing, and consumers are expected to adjust their purchasing patterns accordingly.
Amul has not disclosed specific reasons for the hike, but the company’s statement emphasized that the adjustment is necessary to maintain product quality and supply chain stability.
The price adjustment will be reflected in the next day’s billing for consumers purchasing milk from Amul’s extensive network of distributors, retail outlets and online platforms. While the exact timing of the change may vary by region, the company has confirmed that the new rates will be uniform nationwide.
Industry analysts note that a price rise of this magnitude can affect household budgets, especially in rural and low‑income urban areas where Amul milk is a staple. The move comes after a period of stable pricing, and consumers are expected to adjust their purchasing patterns accordingly.
Amul has not disclosed specific reasons for the hike, but the company’s statement emphasized that the adjustment is necessary to maintain product quality and supply chain stability.