Amul India Marks Ramayana’s Theatrical Run with New Topical, Labels It a ‘Motion Epicture’

Amul India has unveiled a fresh topical to commemorate the theatrical run of the Ramayana. The dairy giant’s marketing team described the campaign as a ‘Motion Epicture’, blending traditional storytelling with modern advertising flair. The topical showcases the brand’s signature cartoon characters alongside scenes inspired by the epic. While the launch is part of a broader promotional push, the focus remains on celebrating the cultural significance of the Ramayana. No further details about distribution or pricing have been disclosed yet.