📷 Image: Wikimedia Commons / International Emmy Awards
Entertainment
Amazon Prime Secures Permanent Home for Emmy Awards, Ending Wheel Deal
✍️ The Times of India
🗓 07 Oct 2026, 10:02 AM
👁 16
Amazon Prime has been confirmed as the permanent streaming partner for the Emmy Awards, ending the previous Wheel Deal arrangement. The change means the awards will now be exclusively available on Prime Video.
Amazon Prime has been confirmed as the permanent streaming partner for the Emmy Awards, ending the previous Wheel Deal arrangement that allowed the awards to be shown on multiple platforms.
The Television Academy announced the new partnership, stating that the awards will now be exclusively available on Prime Video for the foreseeable future.
The change marks a significant shift in how the awards are distributed, potentially increasing Prime Video's viewership among television industry professionals and fans.
Under the Wheel Deal, the Emmy Awards were broadcast on a rotating basis across various networks; the new arrangement simplifies access for viewers.
The Television Academy announced the new partnership, stating that the awards will now be exclusively available on Prime Video for the foreseeable future.
The change marks a significant shift in how the awards are distributed, potentially increasing Prime Video's viewership among television industry professionals and fans.
Under the Wheel Deal, the Emmy Awards were broadcast on a rotating basis across various networks; the new arrangement simplifies access for viewers.