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Business
AMARIS Charts Aggressive Growth: New Stores, Tech Upgrades and Celebrity Partnerships
✍️ Indian Retailer
🗓 21 Aug 2026, 05:33 AM
👁 2
Indian retailer AMARIS outlined a multi‑pronged growth plan that includes opening additional stores, upgrading digital and in‑store technology, promoting artisan‑crafted collections and leveraging celebrity endorsements.
AMARIS, a home‑grown fashion retailer, has disclosed a comprehensive growth strategy aimed at expanding its physical presence across major metropolitan areas and emerging tier‑2 cities. The company plans to roll out a series of new outlets over the coming months, seeking to capture a broader customer base and increase brand visibility.
In parallel, the retailer is channeling resources into technology upgrades. Initiatives include deploying AI‑driven inventory management, enhancing contactless payment options, and revamping its e‑commerce platform to offer a seamless omnichannel experience for shoppers.
A distinctive element of the plan is the emphasis on artisanship. AMARIS intends to source more products from regional craftsmen, integrating traditional designs into its collections and promoting the livelihoods of these creators through dedicated marketing.
The brand is also leveraging celebrity influence, signing partnerships with well‑known Indian personalities to endorse upcoming lines and amplify reach on social media platforms.
Collectively, these measures are expected to strengthen AMARIS’s competitive standing in the crowded Indian retail market, positioning it for sustained revenue growth.
In parallel, the retailer is channeling resources into technology upgrades. Initiatives include deploying AI‑driven inventory management, enhancing contactless payment options, and revamping its e‑commerce platform to offer a seamless omnichannel experience for shoppers.
A distinctive element of the plan is the emphasis on artisanship. AMARIS intends to source more products from regional craftsmen, integrating traditional designs into its collections and promoting the livelihoods of these creators through dedicated marketing.
The brand is also leveraging celebrity influence, signing partnerships with well‑known Indian personalities to endorse upcoming lines and amplify reach on social media platforms.
Collectively, these measures are expected to strengthen AMARIS’s competitive standing in the crowded Indian retail market, positioning it for sustained revenue growth.