Amaal Mallik Accuses Paid PR Campaign to Undermine 'Yeh Awarapan' Song

The new track "Yeh Awarapan" from the upcoming film Awarapan 2 has attracted attention from fans and critics alike. Composer Amaal Mallik has taken to social media to criticize a paid public relations campaign that allegedly targeted the song. He stated, "They tried to bury us," accusing the campaign of using paid promotions and negative commentary to reduce the track’s visibility. Mallik has called for greater transparency in music promotion and urged listeners to support the song. No official response from the film’s marketing team has been released so far.