Actors Losing Roles to Influencers, Says Astitva Star Niki Aneja

Astitva star Niki Aneja has drawn attention to a shift in casting practices within the Indian television industry. In a recent interview with NDTV, Aneja noted that many skilled actors are finding it increasingly difficult to secure roles as producers and casting directors turn to social media influencers for their built‑in fan bases.

The actress, who has gained popularity through her work on the popular drama "Astitva," pointed out that the rise of digital platforms has changed audience expectations. Influencers, with their large online followings, are now being considered a safer investment for producers looking to boost viewership.

Aneja added that while the inclusion of influencers can bring fresh energy to shows, it also risks sidelining experienced performers who have honed their craft over years. She called for a balanced approach that values both traditional acting talent and the reach of online personalities.

Industry insiders echo the concern, noting a noticeable uptick in casting calls that specifically seek influencers. The trend has sparked debate about the future of acting careers in a media landscape increasingly dominated by digital presence.