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Entertainment
Actors Endorse Elaichi Ads, Claim It’s Just a Job
✍️ India Today
🗓 18 Aug 2026, 05:33 AM
👁 3
Several Bollywood actors have recently promoted elaichi (cardamom) advertisements, insisting that the endorsements are merely a job and not a reflection of their personal endorsement of the product.
In a series of televised commercials, several well-known Bollywood actors have taken to the screen to promote a popular elaichi brand. The actors, who are known for their strong fan followings, appear in the ads with a casual tone, emphasizing that their participation is purely contractual.
The campaign, which has been running across national television and digital platforms, highlights the health benefits of cardamom while positioning the product as a household staple. Despite the promotional nature of the ads, the actors have publicly stated that they view the work as a standard professional engagement.
Industry observers note that the use of celebrity endorsements in food advertising is common in India, yet the actors’ insistence on the “just a job” narrative is unusual. The ads have sparked discussions among fans and marketing experts about the influence of star power in consumer choices.
The elaichi brand’s marketing team has confirmed that the actors were compensated according to industry norms and that the campaign is part of a broader strategy to increase market share in the spice segment.
The campaign, which has been running across national television and digital platforms, highlights the health benefits of cardamom while positioning the product as a household staple. Despite the promotional nature of the ads, the actors have publicly stated that they view the work as a standard professional engagement.
Industry observers note that the use of celebrity endorsements in food advertising is common in India, yet the actors’ insistence on the “just a job” narrative is unusual. The ads have sparked discussions among fans and marketing experts about the influence of star power in consumer choices.
The elaichi brand’s marketing team has confirmed that the actors were compensated according to industry norms and that the campaign is part of a broader strategy to increase market share in the spice segment.