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Technology
Aaj Tak launches vertical-format live TV stream for Hindi breaking news
✍️ Aaj Tak
🗓 20 Sep 2026, 08:32 PM
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Aaj Tak has introduced a vertical video format for its live TV feed, allowing viewers to watch Hindi breaking news in a smartphone‑friendly layout.
New Delhi, Sept 20 (ANI) – Television news channel Aaj Tak announced the rollout of a vertical‑format live stream, designed specifically for mobile users. The channel says the new layout presents breaking news in a portrait orientation, matching the way most viewers hold their smartphones.
The vertical feed will be accessible through Aaj Tak’s official website and its mobile apps, with no additional subscription required. Viewers can switch between the traditional landscape broadcast and the new portrait mode at any time.
Aaj Tak officials noted that the move follows a growing trend among digital news platforms to optimise content for mobile consumption, aiming to increase engagement among younger audiences who primarily use smartphones for news.
The channel has not disclosed any specific viewership targets, but expects the format to attract higher traffic on its digital properties as more users shift away from conventional TV sets.
The vertical stream will initially feature headline news, weather updates and live reports, with plans to expand to other programming segments in the coming weeks.
The vertical feed will be accessible through Aaj Tak’s official website and its mobile apps, with no additional subscription required. Viewers can switch between the traditional landscape broadcast and the new portrait mode at any time.
Aaj Tak officials noted that the move follows a growing trend among digital news platforms to optimise content for mobile consumption, aiming to increase engagement among younger audiences who primarily use smartphones for news.
The channel has not disclosed any specific viewership targets, but expects the format to attract higher traffic on its digital properties as more users shift away from conventional TV sets.
The vertical stream will initially feature headline news, weather updates and live reports, with plans to expand to other programming segments in the coming weeks.