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Business
Zee Live Appoints Neha Malhotra as SVP to Drive Marketing Strategy
✍️ marketech apac
🗓 04 Nov 2026, 05:04 AM
👁 15
Zee Live has named Neha Malhotra as Senior Vice President to spearhead its marketing initiatives and strengthen the platform's growth strategy.
Zee Live, the digital media arm of Zee Entertainment Enterprises, has announced the appointment of Neha Malhotra as Senior Vice President.
Malhotra joins Zee Live with a strong background in digital marketing, having held senior roles at leading media and technology firms.
The new appointment is aimed at accelerating Zee Live’s marketing strategy, with a focus on audience engagement, content monetization and brand partnerships.
Company leadership expressed confidence that Malhotra’s experience will help drive growth and enhance the platform’s competitive positioning.
Malhotra joins Zee Live with a strong background in digital marketing, having held senior roles at leading media and technology firms.
The new appointment is aimed at accelerating Zee Live’s marketing strategy, with a focus on audience engagement, content monetization and brand partnerships.
Company leadership expressed confidence that Malhotra’s experience will help drive growth and enhance the platform’s competitive positioning.