Social Media Redefines News and TV Landscape in India, Hindustan Times Reports

The Hindustan Times has published a feature titled "Just Like That: How social media is reshaping news, TV and the media landscape" that looks at the growing influence of social media on Indian journalism and broadcasting. It notes that a significant portion of the Indian audience now turns to social platforms for breaking news, updates and commentary, shifting the traditional reliance on print and television.

The article highlights that broadcasters are adapting their content strategies to accommodate the digital habits of viewers, integrating social media trends into programming and advertising. Newsrooms are also increasingly using social channels to source stories, engage audiences and gauge public sentiment.

Analysts cited in the piece suggest that this digital pivot is reshaping revenue models, with advertisers allocating more spend to online formats that leverage social reach. The overall narrative points to a media ecosystem that is becoming more interactive, immediate and audience‑driven as social media continues to expand its role in India.