📷 Image: Wikimedia Commons / Bollywood Hungama
Entertainment
Salman Khan's 'Monster' clinches Rs 100 crore deal, PVR INOX to handle all‑India distribution
✍️ Bollywood Hungama
🗓 25 Sep 2026, 02:18 AM
👁 37
The Salman Khan‑starrer ‘Monster’ has secured a Rs 100 crore distribution deal, with multiplex giant PVR INOX acquiring nationwide rights, sources said.
Bollywood’s leading star Salman Khan’s upcoming action‑thriller ‘Monster’ has reportedly locked in a distribution agreement worth Rs 100 crore. The deal, confirmed by industry insiders, positions the film among the most heavily financed releases of the year.
Multiplex chain PVR INOX has been awarded the all‑India theatrical distribution rights, covering both metro and tier‑2/3 markets. The partnership is expected to leverage PVR INOX’s extensive screen network to maximise the film’s reach upon its release.
Analysts note that the sizeable deal reflects strong confidence in the star’s box‑office pull and the film’s commercial potential. If the projected earnings materialise, ‘Monster’ could set a new benchmark for high‑budget Hindi cinema distribution contracts.
The agreement also underscores a growing trend of major studios aligning with large exhibition groups to streamline release strategies across the country, potentially influencing future negotiations for other big‑budget projects.
Multiplex chain PVR INOX has been awarded the all‑India theatrical distribution rights, covering both metro and tier‑2/3 markets. The partnership is expected to leverage PVR INOX’s extensive screen network to maximise the film’s reach upon its release.
Analysts note that the sizeable deal reflects strong confidence in the star’s box‑office pull and the film’s commercial potential. If the projected earnings materialise, ‘Monster’ could set a new benchmark for high‑budget Hindi cinema distribution contracts.
The agreement also underscores a growing trend of major studios aligning with large exhibition groups to streamline release strategies across the country, potentially influencing future negotiations for other big‑budget projects.