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Travel
Kevin Costner's Yellowstone draws 2.1 million tourists to Montana in a year
✍️ The Times of India
🗓 03 Nov 2026, 04:02 AM
👁 15
The popular TV drama Yellowstone, starring Kevin Costner, has been credited with attracting about 2.1 million visitors to the US state of Montana over the past year, according to The Times of India.
The Times of India reported that the western drama series Yellowstone, filmed in Montana, has become a major driver of tourism, drawing an estimated 2.1 million visitors in the last twelve months.
The influx has boosted local businesses, from hotels and restaurants to guided tours of the series' shooting locations, with officials noting a measurable rise in revenue for the state's tourism sector.
Montana's tourism board attributes the surge to the show's depiction of the state's rugged landscape, and it plans to capitalize further by promoting "Yellowstone tourism" packages and signage at key sites.
While the numbers reflect a positive economic impact, some residents have expressed concerns about crowding and environmental strain in popular filming spots.
The influx has boosted local businesses, from hotels and restaurants to guided tours of the series' shooting locations, with officials noting a measurable rise in revenue for the state's tourism sector.
Montana's tourism board attributes the surge to the show's depiction of the state's rugged landscape, and it plans to capitalize further by promoting "Yellowstone tourism" packages and signage at key sites.
While the numbers reflect a positive economic impact, some residents have expressed concerns about crowding and environmental strain in popular filming spots.