📷 Image: Wikimedia Commons / UnpetitproleX
Travel
J&K Tourism Wins Two Top IITM Mumbai Awards for Adventure and Experiential Travel
✍️ Daily Excelsior
🗓 31 Oct 2026, 08:37 PM
👁 18
Jammu and Kashmir’s tourism department was honoured with two awards at the Indian Institute of Technology Mumbai, winning the Best Adventure Destination and Best Experiential Tourism Destination titles.
The tourism department of Jammu and Kashmir received two prestigious accolades at a ceremony organised by the Indian Institute of Technology Mumbai. The awards recognised the state as the Best Adventure Destination and the Best Experiential Tourism Destination for the year.
The IITM event, which brings together tourism stakeholders and industry experts, highlighted J&K’s growing portfolio of adventure activities such as trekking, river rafting and winter sports, as well as its immersive cultural experiences for visitors.
State officials welcomed the recognition, noting that the awards validate ongoing efforts to promote sustainable tourism and diversify the region’s visitor offerings. The department plans to leverage the honors to attract more domestic and international travellers.
Industry observers see the dual win as a boost for J&K’s tourism branding, especially ahead of the upcoming peak season. The awards are expected to enhance marketing campaigns and encourage further investment in adventure infrastructure and experiential projects.
The IITM event, which brings together tourism stakeholders and industry experts, highlighted J&K’s growing portfolio of adventure activities such as trekking, river rafting and winter sports, as well as its immersive cultural experiences for visitors.
State officials welcomed the recognition, noting that the awards validate ongoing efforts to promote sustainable tourism and diversify the region’s visitor offerings. The department plans to leverage the honors to attract more domestic and international travellers.
Industry observers see the dual win as a boost for J&K’s tourism branding, especially ahead of the upcoming peak season. The awards are expected to enhance marketing campaigns and encourage further investment in adventure infrastructure and experiential projects.