Citi Institute Report Finds Majority of Companies Still Exploring AI

The Citi Institute released a report this week indicating that a large proportion of businesses remain in the early exploration phase of artificial intelligence (AI). While AI adoption has accelerated globally, the study shows that many Indian firms are still evaluating use‑cases, budgeting for pilots, and building internal expertise before committing to large‑scale deployments. The report surveyed a cross‑section of industries, from manufacturing to services, and found that only a minority have moved beyond proof‑of‑concept projects to full integration. Analysts say the cautious approach reflects concerns over data privacy, talent shortages, and the need for clear ROI metrics. The findings suggest that while interest in AI is high, the journey from experimentation to operationalisation is likely to extend over the next few years.

The Citi Institute’s research also highlighted regional variations, with firms in major metros such as Mumbai and Bengaluru showing slightly higher readiness compared to those in smaller cities. However, even in these hubs, the majority are still in the planning or pilot stage. Industry observers note that government initiatives and increased training programs could accelerate the transition, but the current landscape points to a measured, step‑by‑step adoption curve.

Stakeholders are advised to focus on building robust data governance frameworks and upskilling employees to ensure that when AI projects scale, they deliver sustainable value. The report underscores that the AI revolution in India is underway, but it is still largely in its exploratory infancy.