📷 Image: Wikimedia Commons / Yesodhasekar
Business
Amul milk price hikes by ₹4 per litre in Madhya Pradesh, Amul Gold now ₹74
✍️ Bhaskar English
🗓 12 Nov 2026, 11:01 PM
👁 10
Effective today, Amul has raised the price of its regular milk in Madhya Pradesh by ₹4 per litre, with the premium Amul Gold now priced at ₹74 per litre.
Amul announced a revision of its milk pricing in Madhya Pradesh that took effect today, increasing the cost of its standard milk by ₹4 per litre. The adjustment places the new price for the regular variant at a higher level for consumers across the state.
The premium Amul Gold product is now sold at ₹74 per litre, reflecting the same price revision. This marks the latest increase for the higher‑priced offering, which is positioned as a richer, higher‑fat milk option.
Amul periodically reviews its rates in different regions to align with changes in procurement, processing and distribution costs. The latest hike is part of that routine adjustment, and retailers in Madhya Pradesh will begin charging the updated rates from today.
No additional comment has been released by Amul officials regarding the specific reasons for the increase, but the company has indicated that price revisions are intended to maintain product quality and supply chain stability.
The premium Amul Gold product is now sold at ₹74 per litre, reflecting the same price revision. This marks the latest increase for the higher‑priced offering, which is positioned as a richer, higher‑fat milk option.
Amul periodically reviews its rates in different regions to align with changes in procurement, processing and distribution costs. The latest hike is part of that routine adjustment, and retailers in Madhya Pradesh will begin charging the updated rates from today.
No additional comment has been released by Amul officials regarding the specific reasons for the increase, but the company has indicated that price revisions are intended to maintain product quality and supply chain stability.