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Entertainment
Amitabh Bachchan’s Tweet Catapults 19‑Year‑Old Anirudh Ravichander to First Big Hit
✍️ The Economic Times
🗓 18 Oct 2026, 04:03 AM
👁 10
A single tweet from Bollywood legend Amitabh Bachchan helped 19‑year‑old composer Anirudh Ravichander achieve his first major hit. The endorsement sparked a surge in the song’s popularity.
Amitabh Bachchan’s tweet on social media has been credited with propelling 19‑year‑old composer Anirudh Ravichander’s debut track to widespread acclaim. The legendary actor’s endorsement came at a critical time, as the young musician was still establishing his presence in the film music industry.
The track, which was released as part of a recent film soundtrack, initially struggled to gain traction. After Bachchan’s tweet, the song’s streams and downloads spiked, drawing attention from both fans and industry insiders.
Music analysts say the tweet acted as a catalyst, giving the composition a platform that it otherwise might have missed. Anirudh has expressed gratitude for the support, noting that the endorsement helped him reach a broader audience.
Industry experts view this incident as a reminder of the power of social media influence in shaping music careers in India. The collaboration underscores how a single endorsement can accelerate a young artist’s trajectory.
The track, which was released as part of a recent film soundtrack, initially struggled to gain traction. After Bachchan’s tweet, the song’s streams and downloads spiked, drawing attention from both fans and industry insiders.
Music analysts say the tweet acted as a catalyst, giving the composition a platform that it otherwise might have missed. Anirudh has expressed gratitude for the support, noting that the endorsement helped him reach a broader audience.
Industry experts view this incident as a reminder of the power of social media influence in shaping music careers in India. The collaboration underscores how a single endorsement can accelerate a young artist’s trajectory.