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Sports
Apollo Tyres Celebrates Women Cricketers' Journeys in New Campaign
🗓 19 Jun 2026, 01:02 AM
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Apollo Tyres has launched a new campaign highlighting the struggles and triumphs of Indian women cricketers, focusing on their paths to the national team. The campaign aims to support the team during the ICC Women's T20 World Cup 2026.
Apollo Tyres, the lead sponsor of the Indian National Cricket Teams, has introduced a new campaign titled 'Har Safar Mein Dum Hai' that chronicles the inspiring journeys of five prominent women cricketers: Harmanpreet Kaur, Smriti Mandhana, Jemimah Rodrigues, Shafali Verma, and Renuka Singh. The campaign, timed to support the team for the ICC Women's T20 World Cup 2026, delves into the personal battles and societal challenges these athletes overcame to represent India.
These narratives underscore the societal stereotypes and restrictions women cricketers have historically faced. Many players had to defy conventional expectations, with families questioning their pursuit of a sport largely considered male-dominated. The campaign highlights specific instances, such as Shafali Verma cutting her hair to join a boys' academy, Harmanpreet Kaur challenging community norms, Jemimah Rodrigues training with male peers, and Renuka Singh undertaking long daily commutes for training. Smriti Mandhana's entry into the sport was facilitated by her brother's involvement.
The campaign draws parallels to the earlier generations of women cricketers like Jhulan Goswami, Mithali Raj, and Anjum Chopra, who played during times of minimal media coverage and public recognition. Their perseverance paved the way for the current generation. The success of the Indian women's team, including their victory in the 2025 Women's ODI World Cup which garnered record viewership, and the increasing commercial interest in the Women's Premier League, signifies a shift in the perception and valuation of women's cricket.
These narratives underscore the societal stereotypes and restrictions women cricketers have historically faced. Many players had to defy conventional expectations, with families questioning their pursuit of a sport largely considered male-dominated. The campaign highlights specific instances, such as Shafali Verma cutting her hair to join a boys' academy, Harmanpreet Kaur challenging community norms, Jemimah Rodrigues training with male peers, and Renuka Singh undertaking long daily commutes for training. Smriti Mandhana's entry into the sport was facilitated by her brother's involvement.
The campaign draws parallels to the earlier generations of women cricketers like Jhulan Goswami, Mithali Raj, and Anjum Chopra, who played during times of minimal media coverage and public recognition. Their perseverance paved the way for the current generation. The success of the Indian women's team, including their victory in the 2025 Women's ODI World Cup which garnered record viewership, and the increasing commercial interest in the Women's Premier League, signifies a shift in the perception and valuation of women's cricket.