📷 Image: Wikimedia Commons / Reaaaan
Entertainment
Yash’s ‘Toxic’ lands low‑value OTT deal after box‑office flop
✍️ Mid-Day
🗓 07 Sep 2026, 04:40 PM
👁 31
The Kannada star Yash’s latest film ‘Toxic’, which failed to perform at the theatres, has been sold to an OTT platform for a modest sum, reports Mid‑Day.
The Kannada‑language action drama ‘Toxic’, headlined by popular actor Yash, opened to a weak response at Indian multiplexes, prompting distributors to label it a box‑office failure.
Mid‑Day reports that the film’s digital rights have now been transferred to an over‑the‑top streaming service for a relatively modest amount, reflecting the under‑performance at the theatrical level.
Industry observers note that such low‑value OTT deals are common for movies that do not recover costs in cinemas, as streaming platforms adjust payments based on a film’s box‑office track record.
The exact figure of the deal has not been disclosed, but the description of the amount as “just this much” underscores the gap between expectations for a Yash‑led project and the reality of its market reception.
Mid‑Day reports that the film’s digital rights have now been transferred to an over‑the‑top streaming service for a relatively modest amount, reflecting the under‑performance at the theatrical level.
Industry observers note that such low‑value OTT deals are common for movies that do not recover costs in cinemas, as streaming platforms adjust payments based on a film’s box‑office track record.
The exact figure of the deal has not been disclosed, but the description of the amount as “just this much” underscores the gap between expectations for a Yash‑led project and the reality of its market reception.