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Entertainment
Warner Music India Launches Season 2 of Folk Franchise “Maati”
✍️ Variety
🗓 04 Sep 2026, 05:18 AM
👁 36
Warner Music India announced the debut of the second season of its folk‑music franchise “Maati”, expanding its effort to promote regional sounds across the country.
Warner Music India revealed that the second installment of its folk‑music series “Maati” is now officially underway. The label, which has been curating traditional and contemporary folk tracks, said the new season will continue to spotlight emerging and established artists from diverse Indian regions.
The announcement, reported exclusively by Variety, underscores Warner Music’s strategy to deepen its presence in the Indian market by investing in culturally rooted content. “Maati” aims to bring regional melodies to a broader audience through digital platforms and curated playlists.
Details on the exact release schedule, participating musicians, or the thematic focus of Season 2 have not been disclosed yet, but the franchise is expected to roll out new singles and possibly an album later this year.
Industry observers note that the move aligns with a growing appetite for indigenous music among streaming listeners, offering both commercial potential and cultural preservation.
Warner Music India’s continued commitment to folk projects signals a broader trend of major labels tapping into India’s rich musical heritage for future growth.
The announcement, reported exclusively by Variety, underscores Warner Music’s strategy to deepen its presence in the Indian market by investing in culturally rooted content. “Maati” aims to bring regional melodies to a broader audience through digital platforms and curated playlists.
Details on the exact release schedule, participating musicians, or the thematic focus of Season 2 have not been disclosed yet, but the franchise is expected to roll out new singles and possibly an album later this year.
Industry observers note that the move aligns with a growing appetite for indigenous music among streaming listeners, offering both commercial potential and cultural preservation.
Warner Music India’s continued commitment to folk projects signals a broader trend of major labels tapping into India’s rich musical heritage for future growth.